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development strategy


Group Development Concept

Twenty-three years of hardships and dreams, twenty-three years of ups and downs, and vicissitudes, have created the glory of today's "Rui Shi". In the future development, the Group will continue to address the current shortage of domestic mineral resources and the energy crisis Invest in green, environmental protection, energy saving, and efficient innovation fields, focus on research and development of new materials and new energy sources, reduce resource consumption and environmental pollution, work for the benefit of future generations, and contribute to the sustainable development of society.

Branding strategy

Brand strategy is brand strategy. Brand is the foundation of brand and brand is the sublimation of brand. "Rely on quality to build the brand, rely on the brand to shape the brand, rely on the brand to build the image, rely on the image of the development" strategy. All processes, technologies, quality, production, corporate culture construction, and corporate image promotion related to brand building are closely combined, and performance-linked assessments are conducted monthly, and quarterly rewards and penalties enable companies to change from the working environment to the Staff appearance, products have made new progress from appearance and image to internal quality. A good corporate culture has taken shape. A user representative of a brand company sighed after a few days of inspection at Ruishi: "Ruishi has cultivated a good brand, and the seeds have germinated. You only need to take good care of it to promote its flowering."

Advanced Human Resource Management Strategy

The advanced human resource management strategy is another embodiment of the advanced management concept of the Chilean chairman. He believes that among the five major human resources, including human, financial, material, information, and time, only human resources are soft, living, and emotional resources. Therefore, they are the most precious resources. For example, management is based on advanced strategic thinking. The potential of resources can be multiplied. Only by selecting talents, using talents, and cultivating talents can enterprises retain talents and have endless vitality. Therefore, Ruishi has established a set of human resources management system that combines incentives and restraints, external talent introduction and internal talent selection, and talent recognition and talent recognition, and through the "hundred engineers joining Ruishi" activity, Attracted a large number of professional talents to gather together, becoming an intermediate force for the steady development of Ruishi's career.

Advantage Technology R & D Strategy

The superior technology research and development strategy is an extension of the big marketing strategy, branding strategy, and advanced human resources strategy, and it is an embodiment of the outstanding consciousness and long-term strategic vision of an excellent company. We always firmly believe in the truth that "science and technology are the primary productive forces", and take science and technology research and development as an important task that relates to the survival and development of enterprises. Attach importance to all domestic and foreign industry development and scientific and technological research and development information, professionals jointly analyze market and industry trends, formulate scientific research directions, implement target management throughout the entire process from product design and experiments to finalization and commissioning, and strive to launch a generation, test generation, pre-store Every year, new products and new varieties are put on the market to ensure the company's products are advanced, scientific, novel and practical in the same industry. Lu Hongbo said: "Although it is an indisputable fact that our products are leading in the country, we aim and challenge the world's top level. Technology is endless and research and development is endless.

Cost management strategy

The cost management and manufacturing strategy is implemented in management engineering, which aims to achieve the goal of increasing production, revenue, energy saving and consumption reduction by strengthening the realization of cost targets, which truly reflects the company's operating results and management level. The use of forecasting, calculation, control, accounting, analysis, assessment, rewards and penalties, so that the full potential of the enterprise can be fully utilized, the cost is effectively controlled, and it is in the operating state with the lowest cost, best quality and best efficiency. In order to achieve this goal, Ruishi Group implements the "value engineering" management method in the human, financial, material, production, supply, and sales systems, and strives to make products more effective under conditions of increased functional efficiency, reduced costs, or inconvenience. Big business results.

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